How to support small businesses without spending money

Small businesses are the heart of our communities. And they contribute to the economy in bigger ways than you'd expect.

For example, in the UK, SMEs collectively account for about 60% of private sector employment and around 50% of private sector turnover, which was an estimated £2.8 trillion in early 2024.

They’re run by real people with real passion and while every sale makes a difference, there are so many ways to support them that don’t cost a penny. Whether you’re trying to help a friend’s new venture, show love to local shops, or simply make a positive impact, here are some easy, meaningful ways to lend your support.

1. Share Their Posts on Social Media

It sounds simple, but engagement matters more than most people realise. When you like, comment on, or share a small business’s posts, you’re helping push them up in the algorithm and increase their visibility, all without them spending money on ads.

Even a quick “Love this!” or a heart emoji boosts reach. If you want to go the extra mile, share their posts to your stories or tag someone you think would love what they offer.

2. Leave Positive Reviews

If you’ve purchased from a small business before, one of the best things you can do is leave a genuine, positive review. Reviews build trust and can influence someone else’s decision to buy.

And please… don’t be that person who says:

“Everything was perfect - 4 out of 5 stars.”

If you’ve had a great experience, give them that fifth star!
And if something wasn’t perfect, reach out to the business first. Most small business owners are more than happy to fix an issue and appreciate the chance to make it right before a public review goes up.

3. Spread the Word to Friends and Family

Never underestimate the power of word of mouth. Telling the people in your life about the small businesses you love helps them reach customers they may never have found otherwise.

If you’ve ever said, “Oh, you have to try this place,” or “My favourite shop sells exactly what you’re looking for,” then congratulations — you’ve already helped a small business grow.

4. Shop Local Whenever You Can

Supporting your local high street doesn’t always mean spending money right now. Sometimes it means simply choosing nearby shops instead of big chains when you do need something.

When you support local businesses, you’re helping keep your community vibrant and unique. Independent shops give towns character, create local jobs, and make your area a better place to live.

Do you have any favourite local businesses you visit regularly or love to follow online?

5. If You Can Make a Purchase, It Truly Makes Their Day

You don’t have to spend money to be supportive, but if you do have the means from time to time, every purchase counts. Even a small order, a seasonal treat, or a gift for a friend can genuinely brighten a business owner’s day.

Small businesses feel every sale — in the best way.

Bonus Ways to Support Small Businesses (Completely Free!)

• Sign Up for Their Newsletters- This helps them grow their audience and gives their emails better engagement.
• Tag Them in Photos- If you already own something from them, post a picture and tag them, user content is incredibly valuable.
• Engage With Stories and Reels- Watch stories through, answer polls, or react with emojis. It takes seconds but helps massively.
• Offer Kind Feedback- If you love something they’re doing, let them know! Encouragement keeps small business owners motivated.
• Collaborate or Mention Them in Groups- Feature them on your blog, page, or community group. Local recommendations work wonders.
• Use Local Hashtags- Sharing posts in relevant local groups or using hashtags can help new people discover them. (although some social media platforms are reducing the importance of hashtags so check the platforms policies)

Final Thoughts

Supporting small businesses doesn’t require spending money;  sometimes, what they need most is visibility, encouragement, and community. Whether you’re sharing a post, writing a kind review, or simply spreading the word, your support helps them thrive.